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I led the development of the global brand strategy for TikTok & Snapchat, as well as the construction of the general social media playbook for all business units.
I’ve also led strategy for projects with Terrex, Running, adidas US, adidas UK, adidas NYC & LA, and the now defunct adidas NEO.
Winner: 2019 Shorty Award: adidas Originals Deerupt Mobile Campaign, Fashion, & Augmented Reality
Winner: 2019 Webby Award: adidas Originals Never Made
Winner: 2018 Webby Award, People's Voice: adidas Originals Superstar Instagram Story
Winner: 2018 Webby Award: adidas Originals Brand Film Instagram Story
Honoree / Finalist: 2021 Webby Award: adidas Originals Gamechangers ; 2021 Shorty Award: adidas Originals Gamechangers