Rob Engelsman

Former baby model. Cofounder & Strategy Partner of Quick Study.

We began working to define the brand & digital strategy for CORE soon after their acquisition by Keurig Dr. Pepper in early 2019. As part of the process, I worked with the internal team to define a brand platform and execution playbook that opens the brand to a growing audience of young, passionate consumers.

We launched the True to the Core campaign in 2019 with immediate results, successfully pitting the brand against bigger names in the category that are too focused on celebrity backers over storytelling. In 2021, we launched the follow-up Find Your Core campaign, completing the brand’s pivot into a companion for those looking to find their thing in life.

core water case study

find your core 30

CORE Hydration x Dejia Ferguson

core water case study

find your core 30

CORE Hydration x Dejia Ferguson

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