
gap x telfar
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I had the opportunity to rewrite Gap’s social strategy in 2019/20. Our team did a massive research dive into Gap’s core consumers, their social media activities, and past historical work for the brand in order to develop a clear POV on where Gap needed to be to make waves in culture. As part of this work, we advised and participated in several initiatives, including the launch of the Gap x Telfar collaboration at Paris Fashion Week.