Share S'more: Honey Maid
Honey Maid: This is Wholesome
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I was lucky enough to join the Honey Maid team at Droga5 as they headed into year 2 of the award-winning “This is Wholesome” campaign. As the social specialist on the project, I helped the team tap into real-time conversations about cultural touchstones of relevance and pushed for social-first content that broke the mold of what was expected for a brand. The resulting work continued to redefine “wholesome” for the next generation of Americans.