Since late 2018 we have worked with Keurig Dr. Pepper to bring added relevance & humanity to their Brew the Love platform. To do that, my team adopted a strategy focused on cultural relevance - delivering reports to the client on a frequent basis that identify ownable moments for the brand in culture. These reports have led to multiple campaigns that focused on bringing the product to new moments, such as the Super Bowl and Daylight Saving Time.
I’ve also led strategy on several brand initiatives that include collaborators or new ventures. In 2020, at the height of the pandemic, we were able to launch the Love Blend, a series of blends created by five small batch roasters from across the country. The proceeds from pre-orders of the blend went back to support those roasters as they worked to make ends meet with their coffee shops closed.
