Yeethoven
Yeethoven
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Rob Engelsman
Former baby model. Cofounder & Strategy Partner of Quick Study.
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Annex88 worked with the Lincoln Center Young Patrons group on a pro-bono basis in 2018 to help amplify & build excitement around their Yeethoven II event. The execution was an early test of our theory of the Science of Hype - that the right combination of access, influence and uniqueness would lead to a successful event.
Winner: 2018 Clio Music Award, Silver (Events/Experiential)
Winner: 2018 Clio Music Award, Silver (Branded Entertainment & Content)